Okyn Café

Art Direction, Branding, Social  Management, Digital & Print Design.

Okyn is a café in Noraville, NSW, evolving from an existing business into a distinctive brand grounded in community, personality and connection.

The project spanned brand strategy, tone of voice, visual identity, website and social media, creating a clean and minimal foundation with the flexibility to become more playful and expressive across advertising and merchandise. Ongoing creative direction and digital management continues to shape the brand as it grows.

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My Curated Collection

Art Direction, Branding, E-Commerce Web Development, Illustration, Digital & Print Design.

My Curated Collection transforms second-hand shopping into a luxurious and personalised experience with curated fashion boxes tailored to each customer. The brand identity and website balance elegance with approachability, promoting individuality, body positivity, and sustainable style.

Key refinements to the customer journey reduced friction, ensuring a seamless and enjoyable purchasing process. Every design element reflects the excitement and empowerment at the heart of the brand.