Our approach began with defining Okyn’s position in the market and establishing the foundations of how the brand would communicate and show up. Brand strategy, tone of voice, and visual identity were developed together to create a cohesive foundation that felt clean, minimal and confident, while still allowing room for personality. This considered simplicity was intentional, giving the core identity enough flexibility to evolve into more playful and expressive sub-styles across merchandise, advertising, and campaign work without losing recognition.

The brand’s tone balances warmth and clarity with a confident, slightly tongue-in-cheek personality. This became particularly evident through campaign concepts such as the ‘The place I was telling you about’ series, where a minimal visual approach was paired with unexpected, conversational messaging.

The project extended beyond the initial identity into building and managing Okyn’s wider digital presence. This included website design, ongoing social media content and art direction, as well as setting up and refining backend systems through Square to create a smoother online ordering experience. Each touchpoint was considered as part of the broader brand experience, ensuring that the same clarity and consistency carried through from the physical café to its digital presence.

As an ongoing collaboration, the brand continues to evolve alongside the business through creative direction, social content and photography. Within its first year, Okyn grew from selling approximately 8kg of coffee per week to around 40kg, alongside establishing a strong presence and loyal following within the local community. The result is a flexible, recognisable brand with the foundations to continue growing while remaining distinctly Okyn.